Brand Strategist & Identity Designer
Jasmine Sotiropoulos
BRAND STRATEGY
BRAND IDENTITY DESIGN
WEB STRATEGY & DESIGN
PACKAGING & DESIGN
PRODUCT PHOTOGRAPHY
ART DIRECTION
Jasmine is the founder of ReWorded and a brand strategist, designer, product designer, and web designer who builds brands designed to perform, not just decorate.
Her background spans formal study in photography and art direction, which shaped her understanding of composition, visual hierarchy, and how brands communicate before a word is ever read. Long before “personal branding” became mainstream, she was experimenting with visual identity through photography and custom-coded MySpace profiles for herself and friends.
With over 16 years in the industry, Jasmine has delivered strategic identity systems and conversion-led websites across a wide range of industries, working with brands including Lancôme and Hairhouse. Her work focuses on clarity, structure, and restraint, ensuring brands look confident because the strategy underneath is sound.
She is trusted for her clear thinking, strong visual judgement, and ability to translate complex businesses into brand systems that feel intentional, distinctive, and credible. At The Creatrix Coop, she is the sole specialist in brand strategy and identity, selected for her depth of experience and strategic approach to building authority-led brands.
