Branding often gets reduced to a logo or a catchy slogan. Many believe that a brand is simply the visual identity a company presents to the world. This view misses the deeper truth. Branding is not just about what you show when everyone is watching. It’s about the choices and actions you take when no one is paying attention. These decisions shape how people experience your brand over time and build lasting trust. Understanding branding beyond logos means recognizing it as a r