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Exploring Cute-alism and Dial-up Delight in New Web Design Trends
Web design is evolving in exciting ways, blending nostalgia with fresh aesthetics to create unique user experiences. Two emerging trends, Cute-alism and Dial-up Delight , are capturing attention by combining charm, simplicity, and a touch of retro flair. These styles offer designers new ways to connect with audiences who crave authenticity and warmth in digital spaces. This post explores what Cute-alism and Dial-up Delight bring to web design, how they differ, and practical
Jasmine Sotiropoulos
4 min read


The Rise of the Chaos Packaging Movement: How Brands Like Graza, Happy Coffee, and Plus Body Wash Are Leading the Change
Packaging has long been a critical part of product presentation and brand identity. Yet, many businesses struggle to stand out in a crowded market where traditional packaging often feels predictable and uninspired. Enter the Chaos Packaging movement—a bold, unconventional approach that challenges norms and captures attention through deliberate disorder and creativity. Brands like Graza, Happy Coffee, and Plus Body Wash are at the forefront of this shift, showing how embracin
Jasmine Sotiropoulos
4 min read


The True Essence of Branding Beyond Logos and Public Perception
Branding often gets reduced to a logo or a catchy slogan. Many believe that a brand is simply the visual identity a company presents to the world. This view misses the deeper truth. Branding is not just about what you show when everyone is watching. It’s about the choices and actions you take when no one is paying attention. These decisions shape how people experience your brand over time and build lasting trust. Understanding branding beyond logos means recognizing it as a r
Jasmine Sotiropoulos
4 min read


Top Marketing Campaigns to Watch From December 2025
December 2025 brought some of the most creative and impactful marketing campaigns seen this year. Brands used storytelling, emotion, and cultural relevance to connect with audiences during the holiday season and beyond. This post explores three standout campaigns from Intermarché, Apple, and Nike, highlighting what made them effective and what marketers can learn from their approaches. Intermarché’s "Unloved" Christmas Campaign Intermarché, a major French supermarket chain, l
Jasmine Sotiropoulos
3 min read
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