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The Rise of the Chaos Packaging Movement: How Brands Like Graza, Happy Coffee, and Plus Body Wash Are Leading the Change
Packaging has long been a critical part of product presentation and brand identity. Yet, many businesses struggle to stand out in a crowded market where traditional packaging often feels predictable and uninspired. Enter the Chaos Packaging movement—a bold, unconventional approach that challenges norms and captures attention through deliberate disorder and creativity. Brands like Graza, Happy Coffee, and Plus Body Wash are at the forefront of this shift, showing how embracin
Jasmine Sotiropoulos
4 min read
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